Awareness of organic food production and purchase is constantly growing. More and more people feel better about buying organic products, not only for their own health, but also from some ecological aspects. The trend of healthy food has encouraged the development of agriculture that respects the environment and organic farming without artificial fertilizers and other harmful chemicals. The origin and quality of goods are becoming increasingly important factors when purchasing certain products, including coffee, which can also be found on the shelves with the epithet organic.

Awareness of the production and purchase of organic food is constantly growing. More and more people feel better by buying organic products, not only for their own health, but also from some ecological aspects. The trend of healthy food has encouraged the development of agriculture that respects the environment and organic farming without artificial fertilizers and other harmful chemicals. The origin and quality of goods are becoming increasingly important factors when purchasing certain products, including coffee, which can also be found on the shelves with the epithet organic. Organic coffee is grown using natural methods according to organic farming standards without the use of pesticides, herbicides, artificial fertilizers, etc.

In order for coffee to be sold as organic (which implies a higher price), it must receive a certificate confirming that it is indeed organic. It is important that it meets the following requirements:

growing on soil without the use of pesticides and similar substances for three years,
sufficient protection (space) between organic coffee and the nearest traditional crop (also coffee or some other plant),
sustainable crop rotation plan as prevention of erosion, salt depletion, control of (non)use of pesticides.

Organic coffee is more expensive than non-organic because it requires more hard work, and the yield is, of course, lower, and because of the aforementioned mandatory certificates.

FAIR TRADE

Fair trade is a trading partnership based on dialogue and paying a fair price for raw materials, products or labor to ensure profitability and sustainability for producers, and the prices for products paid to producers are usually higher than prices on the world market.

Fair trade aims to improve the living conditions of vulnerable producers, and unfortunately, among them are often children who use this method of trade to protect themselves from exploitation.

The fair trade movement focuses mainly on products from developing countries that are exported to developed countries.

How much coffee have you drunk so far? Do you know that 1 kg of raw coffee from, for example, Ethiopia is sold for about $1? From that kilogram, 80 to 100 coffees are served. Their price varies, but on average they cost around $2. Of that amount, the producer usually gets 1% (or only 0.02 cents out of $2)! It is similar with tea, bananas, cocoa, cotton...

Is that fair?

Unfortunately, most of us have not been "Fairtrade consumers" until now. For the most part, we unknowingly supported trade relations in which the producer receives a miserable price for his product, and the majority of the revenue is collected by large companies. The good news is that we can change that in a simple way: if we prioritize products that carry the Fairtrade label in our daily shopping. No sending of aid to developing countries is necessary. It is enough to buy those products that were fairly paid "from the field to the table".

FOLLOW THIS LINK TO FIND OUT WHERE THE COFFEE PROMOTIONS WILL BE HELD:

https://vervita.com/sokovi-vijesti/hrvatska/promocije-kave

COFFEES WE OFFER:

ABESSA, 250g

ground
100% Arabica
Abessa coffee comes from the hilly-mountainous areas of southern Ethiopia, predominantly from the former Sidama province. Abessa is a pure arabica known for its richly spiced taste reminiscent of chocolate. Abessa is grown by small farmers formed in a cooperative under the leadership of the Oromia Union, which shares according to the principle of fair trade.
price: 60kn

NICA, 250g and 1000g

ground, vacuum-packed
100% Arabica
Nica coffee is considered one of the best raw coffees in the world. The roots of Nica lie in Nicaragua, it is grown on the slopes of the mountains in the shade of trees, combined with a rich flora. Nica coffee is from organically certified cultivation. Nica growers are from the town and suburb of Boaco Matagalpa, united in the Cosatin Cecocafen cooperative.
price 250g: 60 kn
price 1000g: 170 kn

ORGANIC, 250g

ground, vacuum-packed
100% Arabica
Organico coffee has a particularly mild taste with a fine aroma. Organico coffee is from certified organic farming. Organico coffee comes from the Mexican mountainous regions of Oaxaca and Chiapas.
price: 60 kn

ORGANIC, DECAFFEINE, 250g

ground, vacuum-packed
100% Arabica
Organic coffee has a particularly mild taste with a fine aroma. Organic coffee comes from the Mexican mountain regions of Oaxaca and Chiapas. Organic coffee is from certified organic farming. Organic coffee is naturally decaffeinated using the CR3 process so that the coffee retains all its flavors and relevant components.
price: 60 kn

ITALIAN ESPRESSO COFFEE, 1000g

in grain
100% Arabica
Espresso Italiano brings the tradition of Italian coffee to the table. The roots of this coffee come from the finest Arabica growing regions; Latin America and East Africa. It is lightly roasted in Italy, with notes of biopolar confusion and abundance. Its balanced flavor combines fun with coffee lovers. Cherish this coffee experience that combines the culture of the L. American and East African regions with the art of Italian coffee roasting. Espresso Italiano coffee grows in mountain areas from certified organic farming.
price: 185 kn

ORGANIC ESPRESSO COFFEE PADS

18 bags / 7g
100% Arabica
Organico coffee has a particularly mild taste with a fine aroma. Organico coffee is from certified organic farming. Organico coffee comes from the Mexican mountainous regions of Oaxaca and Chiapas.
price: 60 kn

INSTANT COFFEE LATINO, 100g

coffee granules
100% Arabica
Latin coffee powder (100% arabica) goes through a careful freeze-drying process. This results in aromatic and coarse-grained instant coffee. Latino coffee is grown in the territory of Latin America, and from organically certified cultivation.
price: 60 kn

INSTANT COFFEE LATINO, DECAFFEINED, 100g

coffee granules
100% Arabica
Latino coffee granules (100% Arabica) undergo a careful freeze-drying process. This results in an aromatic and coarse-grained instant coffee. Latino coffee is grown in Latin America and is certified organic.
price: 70 kn

OTHER

EL CEIBO COCOA, 250g

El Ceibo is a jungle tree, so says the legend that never dies, standing for hope and strength. It was named after a Bolivian tenant farmer from the tropical lowlands of Beni Alto, where cocoa is grown, nurtured and harvested. The cocoa beans are carefully physically separated from the ripe fruits and transported high above sea level to El Alto, where they are processed into cocoa powder in the cooperative's factory. El Ceibo cocoa comes from certified organic farming.
price: 45 kn

BROWN SUGAR MASCOBADO, 500g

Mascobado is dark brown, strongly aromatic and exotic in taste. It originates from the Philippine island of Panay. It is cultivated organically by an organization of small farmers with a lot of care, experience and knowledge. It is hand-harvested, processed in small sugar mills on site by centuries-old tradition.
price: 40 kn